Xpan of CTM leads to number decline of wow users. The number of wowers is reduced by 1,100,000 in 2011. The loss of players greatly influences the loss of blizzard profit. Investors are uneasy about the user loss. The share price of ATVI is declined to 12.71 dollars from 14 dollars. Western players are not that excited about xpan of MOP. Compared to CTM, environment and systems of game have changed much. This xpan only adds new territories and tasks. It is said that neither oriental people nor westerners are glad about this new xpan. Use loss is sharpened. Though user loss is serious and blizzard lacks new products, blizzard still gains in this quarter from prepayment users. This is due to new xpan of wow, virtual pets, call of duty map. The annual pass of wow best explains user loss. User loss happens after CTM. There is more than one year to finish the pandarens. How to lessen the loss is what blizzard thinks about. Purchase the annual pass and play Diablo 3 for free. Good idea to attract more players. The profit of wow annual pass is impressive.

Recent news, call of duty has made a new record. 6,500,000 are sold out within 24 hours after its launch. CEO of activision, Bobby Kotick, believes call of duty: modern warfare 3 is wonderful. It is evaluated its sales volume will reach to 11-19 million. It is the winner followed by black ops and modern warfare 2. According to economists, financial situation of blizzard will surely go up. 2012 is an important year for players. Diablo 3, Starcraft 2: Heart of the Swarm, wow: mists of Pandaria, and xpan call of duty. Hope blizzard will not only focus on profit but also players’ feedback.